In a world where young people often find themselves overlooked and sidelined in matters concerning their education, employment and wider society, Mission 44 recognises the urgency to bring change. The ask for a meaningful symbol that represents their commitment to opening doors for young people was evident.
Insight
Imagine if we created a platform to support, champion and empower young people from underserved groups to succeed through narrowing opportunity gaps throughout education, employment and wider society.
Idea
Realising the need for a ownable mark that represents transformation, we created a meaningful symbol that represents Mission 44s commitment to holding the door open for young people. Exposing our young people to unique experience, providing them with opportunities to grow and making for them to thrive.
Impact
Proud to say that whether it’s through educational initiatives supported by Sky or engineering programmes sponsored by Mercedes AMG Petronas our efforts have helped hundreds of young people across the UK.
Role
Foundational brand designer
Release
2021
AKQA for
Mission 44
Still we rise; a vision shared with the founder, Sir Lewis Hamilton, encapsulating the organisation’s goal to dismantle barriers, empowering young individuals to overcome their limitations and achieve their dreams.
