Rolls-Royce Motor Cars

Cullinan Blue Shadow

Collection Car

Project type

Website and Social Campaign

Output

2023

Year

Overview

Introducing the Black Badge Cullinan Blue Shadow, a private collection car inspired by the edge of space, pulling visual ques from the Kármán Line — the atmospheric boundary that distinguishes Earth from space. This car was only made available to selected existing Rolls-Royce Motor Cars owners, who are considered equally as extraordinary. Our opportunity was to craft a beautiful story-led experience across web and social about this uniquely special car.

Art Direction

The outer limits of Earth’s atmosphere, an intense blue zone where darkness becomes visible. 62 miles from Earth’s surface, The Illuminated Collection Treadplates denote the number of cars in the Private Collection, one for every mile between Earth and the Kármán Line. Karm

OMNIYAT imagines the extraordinary and builds it into reality.
Amidst a thriving real estate market, OMNIYAT aimed to craft a distinctive online presence that could captivate potential buyers with narratives that redefine the concept of luxury and truly made property dreams a reality.

AKQA for

Rolls-Royce Motor Cars

My role

Design and Art Direction

Year

2023

This is one of the few Private collection cars, Rolls-Royce Limited edition masterpieces, crafted for a remarkable thematic experience. Each Collection encapsulates a unique story, told through spellbinding Bespoke features.