Rolls-Royce Motor Cars

Cullinan Blue Shadow

Overview

Introducing the Black Badge Cullinan Blue Shadow, a private collection car inspired by the edge of space. This car was only made available to selected existing Rolls-Royce Motor Cars owners, who are considered equally as extraordinary. Our opportunity was to craft a beautiful story-led experience across web and social about this uniquely special car.

Art Direction

Inspired by the extradinary reality above us and far beyond pulling visual ques from the Kármán Line — the atmospheric boundary that distinguishes Earth from outer space.

The outer limits of Earth’s atmosphere, an intense blue zone where darkness becomes visible. 62 miles from Earth’s surface, The Illuminated Collection Treadplates denote the number of cars in the Private Collection, one for every mile between Earth and the Kármán Line.

Role

Conceptual designer

Agency

AKQA

Client

Rolls-Royce Motor Cars

Release

2023

This is one of the few Private collection cars, Rolls-Royce Limited edition masterpieces, crafted for a remarkable thematic experience. Each Collection encapsulates a unique story, told through spellbinding Bespoke features.

See the live site

Creative

Samantha Small

Adi Constantin

Eugene Ekuban

Rachel Jarvis

Richie Babalola

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