Amplify the Youth

Amplify the Youth

Insight

Imagine if we created a platform to support, champion and empower young people from underserved groups to succeed through narrowing opportunity gaps throughout education, employment and wider society.

Idea

Realising the need for a ownable mark that represents transformation, we created a meaningful symbol that represents Mission 44s commitment to holding the door open for young people. Exposing our young people to unique experience, providing them with opportunities to grow and making for them to thrive.

Still we rise; a vision shared with the founder, Sir Lewis Hamilton, encapsulating the organisation’s goal to dismantle barriers, empowering young individuals to overcome their limitations and achieve their dreams.

Influence

Proud to say that whether it’s through our educational initiatives supported by Sky or engineering programmes sponsored by Mercedes AMG Petronas our efforts have helped hundreds of young people across the UK.

Impact

Most notably, the branding has boldly Sir Lewis’ mission to increase diversity in and around motorsports. We’ve had the pleasure of working alongside him to curate these stories and make sure they are seen and heard.

Mission 44

AKQA for

Brand and Digital Design

My role

2021-24

Year

“We can’t thank the AKQA team enough for what they’ve done here.” - Jason Arthur, CEO, Mission 44

Design

Eugene Ekuban

Dezharn Lechisa

Creative

Chloe Tabarie

Anthony Elliot

Amber English

Obsidian Images

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