The Art of Elevation.

The Art of Elevation.

Overview

Founded in 2005 with a vision to becoming best-in-class, beyond property and place Omniyat is Dubai’s leading luxury real estate company. Recently, they embarked on a digital transformation process to reimagine their digital experience. As a design lead from AKQA on this project, I was tasked with its creative execution. The project spanned six months, with four distinct phases; User research, Experience Architecture, and Visual design all in Figma and Website development in Webflow.

Art Direction

Given the context that Omniyat is directly translated as ‘wishes’ from Arabic, I encouraged the client to invite our customers to dream and let our properties answer all their wishes. Omniyat’s digital experience then became much more of a showcasing exercise, in which I took responsibility for selecting, editing and curating every video and image on the site.

The Masterpieces

Each property within the OMNIYAT portfolio is a masterpiece in its own right, built to the highest of standards by world-renown specialists in architecture, design, and hospitality. Naturally, the digital experience reflects the majestic craftsmanship that goes into the build of every OMNIYAT property. These masterpieces are curated through an immersive & visually outstanding experience, with every design element serving as an ambassador of the brand’s commitment to luxury.

Scalable Experience

OMNIYAT imagines the extraordinary and builds it into reality.
Amidst a thriving real estate market, OMNIYAT aimed to craft a distinctive online presence that could captivate potential buyers with narratives that redefine the concept of luxury and truly made property dreams a reality.

OMNIYAT

AKQA for

Research, Art Direction and Design

My role

2024

Year

This marks a key step in our digital transformation journey.
OMNIYAT.com reflects our dedication to enhancing the UAE’s real estate scene digitally,
showcasing our craftsmanship with an iconic portfolio for discerning individuals.” - Mahdi Amjad
Chairman, OMNIYAT

Eugene Ekuban

Sahil Assadi

Design

Tom Bandy

Karen Chiu

Yulia Safiullina

Tech

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