Rolls-Royce Motor Cars

Luxury Essentialism

My practice focused on crafting digital experiences that elevate the brand's luxury image, through beautiful storytelling across the website and social media platforms. Since the beginning of this partnership we’ve seen engagement increase across all metrics, increased reach and even reduce the average age of Rolls-Royce owners. All of which feeds into the the global influence of Rolls-Royce, a name synonymous with the best-in-class.

Introducing Black Badge Cullinan Blue Shadow, a Private Collection inspired by the outer limits of Earth’s atmosphere, an intense blue zone where darkness becomes visible.

Black Badge Cullinan, Blue Shadow


Express your unique character with Ghost — a pristine blank canvas for personalisation. Its minimalist sensibility and pure aesthetic presents infinite Bespoke possibilities for every individual.

Pure Expression


Explore our carefully curated collection of expertly crafted accessories to elevate your Rolls-Royce experience.

Luxury beyond Automotive


Designed and crafted in collaboration with haute couture designer Iris van Herpen, this One-of-One Bespoke commissioning honours the seamless symbiosis of nature, art, and science — brought to life through sculptural movement.

Syntopia for Iris Van Herpen


The world’s first ultra-luxury electric super coupé, the most powerful Rolls-Royce ever — a spiritual successor to the Phantom Coupé and an emblem of artisanship in perfect harmony with electric technology.

Introducing the Spectre


Provenance motor cars are previously owned Rolls-Royce models meticulously refurbished to the highest standards. Spanning all models and encompassing often rare styles, each Provenance motor car has a rich history.

Discover Provence

Role

Design

Agency

AKQA

Client

Rolls-Royce Motor Cars

Release

2023

Across all of the projects, the consistent theme is the practice of art direction. Once establishing a general story and feel for each specific model, we would meticulously curate and compose every sentence, every image, every layout.


Art

Adi Constantin

Eugene Ekuban

Songyee Kim

Begum Bahcecik

Thierry Nahayo

Bruno Rodrigues


Narrative

Samantha Small

Rachel Jarvis

Harjeet Mander