Having estabilished themselves as the true pinnacle of luxury within the automotive industry, we embarked on the transformation to becoming a fully fledged luxury house. Using each model as a canvas to emphasise our bespoke commissions and unparalleled service tailored for each ultra high net-worth individual.
Cullinan Ghost Spectre Phantom Boutique
Overview
My practice focused on crafting digital experiences that elevate the brand's luxury image, through beautiful storytelling across the website and social media platforms. Since the beginning of this partnership we’ve seen engagement increase across all metrics, increased reach and even reduce the average age of Rolls-Royce owners. All of which feeds into the the global influence of Rolls-Royce, a name synonymous with the best-in-class.
Blue Shadow, Private collection car
Cullinan
Introducing Black Badge Cullinan Blue Shadow, a Private Collection inspired by the outer limits of Earth’s atmosphere, an intense blue zone where darkness becomes visible.
Pure Expression
Ghost
Express your unique character with Ghost — a pristine blank canvas for personalisation. Its minimalist sensibility and pure aesthetic presents infinite Bespoke possibilities for every individual.
New Model Introduction
Spectre
The world’s first ultra-luxury electric super coupé, the most powerful Rolls-Royce ever — a spiritual successor to the Phantom Coupé and an emblem of artisanship in perfect harmony with electric technology.
Syntopia by Iris Van Herpen
Phantom
Designed and crafted in collaboration with haute couture designer Iris van Herpen, this One-of-One Bespoke commissioning honours the seamless symbiosis of nature, art, and science — brought to life through sculptural movement.
Luxury beyond automotive
Boutique
Designed and crafted in collaboration with haute couture designer Iris van Herpen, this One-of-One Bespoke commissioning honours the seamless symbiosis of nature, art, and science — brought to life through sculptural movement.
Art Direction
Across all of the projects, the consistent theme is the practice of art direction. Once establishing a general story and feel for each specific model, we would meticulously curate and compose every sentence, every image, every layout.
